7 Best Free SEO Tools

Choose the local keywords and search locations you want to track. Backlink Analytics allows you to analyze your own and competitors’ backlink profiles. SEOptimer is a comprehensive website SEO auditing tool that makes website monitoring simple. Their SEO crawlers scan your site page by page, identifying problems and offering actionable recommendations on improving your site for better online visibility and performance. WooRank is a website optimization tool that leverages in-depth website reviews to help you understand when and where to optimize your site for SEO. WooRank offers actionable SEO optimization recommendations customized to your business’s unique SEO efforts and keeps tips precise and focused for easy implementation.

Free SEO tools make it easier for users to manage and improve their website’s SEO performance without financial investment. As a top SEO analysis tool, Woorank offers free and paid options to track and report your marketing data. You can plug in your competitors to discover which keywords they are targeting so you can overlap with theirs. Try understanding how keywords perform over time to  optimize for users and search engines in the best way possible. And most importantly, understand the things your website is lacking from both a technical and content perspective.

The free plan allows up to 50 keyword queries per month, while paid plans start at just $5.99/month, unlocking more search data, trend tracking, and deeper listing analysis. The tool specializes in Etsy keyword research, offering data on search volume, competition levels, and trending tags that shoppers are actually using. You can also audit your own listings, monitor how they rank, and track how competitors position similar products. This makes it easier to optimize your titles, tags, and descriptions with terms that match buyer intent. It’s a beginner-friendly tool that walks you through the key steps of optimizing your site for search engines. Surfer works by analyzing the top-ranking pages for a specific keyword, then generating suggestions for terms to include, ideal content length, headline structure, and more.

You can also count on the tool to generate XML sitemaps so you can help Google find your pages and, hopefully, rank them. In addition, Screaming Frog will show you where you need to optimize your website’s speed as slow loading times can also impair your SEO efforts. If you’d like to improve your Google business profile and local SEO, Localo is your best bet.

WordStream’s Free SEO Tools

Creating an SEO plan without the top SEO tools is a bit like trying to bake a loaf of bread without measuring spoons or an oven. Using SEO software can help you start an SEO plan, monitor your efforts and analyze the data, so you can then refine your plan for better results. Some SEO software are hyper-focused on a single feature, such as KW research, while others are suites of SEO features to help with on-site and local SEO. There’s also a 30-day free trial available, which lets you test out all the features of Moz Pro. Moz Pro has a steep learning curve, but it’s relative to other SEO tool suites on the market.

I am constantly asked by clients ‘How do I rank higher on Google? ‘ and it can be difficult to explain all that goes into that. Moz Local helps us point to tangible improvements over time and benchmark success. For any business with a website in need of high-capacity keyword tracking.

• DashThis won’t replace your dedicated SEO tools, but it will save your sanity when it comes to client reporting.
• Technical SEO can often be daunting, but the right tools simplify the process and ensure your site is optimized for search engines.
• Right now, you’re on Morningscore.io – and our own SEO tool is in the list of recommended tools.
• I’ve reviewed and evaluated the most popular free SEO tools and shortlisted the best ones to improve your website’s search engine ranking and increase organic traffic.
• The good news is there are a number of reputable SEO solutions you can use instead.
• It’s one of the most detailed SEO analysis tools on the market.

Top Ecommerce SEO Tools: Tools Every Online Retailer Needs

Its standout feature is the lifetime purchase option, which eliminates ongoing subscription costs entirely. One-click SEO content generation analyzes top-ranking pages and creates optimized articles that match search intent in minutes instead of spending hours on research and writing. As your business grows, you can always upgrade to more advanced solutions. Starting with affordable options helps you understand which SEO activities work best for your specific business before investing in more expensive tools. Although SEO Anomaly you can do SEO for free, if you’re looking for paid help, an SEO agency can cost anywhere from $2,500-10,000 per month.

After that, the paid plans start at $29 per month and range up to $79 per month. Long Tail Pro offers three different pricing plans and ten days of a money-back guarantee. The Agency plan costs $98 per month, the Pro plan is $45, and the Starter plan is $25. Many SEOs rely on Ahrefs for their link building and keyword research needs. The toolset is comprehensive, yet easy to use, making it a great choice for both beginners and experienced SEOs.